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WePresent | the Personal Brand Paradox
What becomes really fascinating is when people take a brand and do interesting things with it to make it their own.
Debbie Millman • Brand Thinking and Other Noble Pursuits
A brand is not an object. It’s not something you can simply define in words or pictures, put away and take out to reference every so often. A true brand is a living thing—like a person. A fusion of motivations and beliefs, personality and purpose, appearance and actions, that continually defines and reveals itself through every interaction and poin... See more
Adopt
In CAPS LOCK , Ruben Pater traces the evolution of branding from livestock to slavery to mass-produced goods. Today it has obviously gone lightyears further, grooming every part of an experience that may not even be associated with a product you can hold in your hands. He writes: “Even a well-designed brand for a museum still uses the same logic of... See more
Elise Granata • What We Lose When Optimizing Community
a brand can boomerang from an abstract construct to a concrete one, and then from concrete construct to a projected abstraction.
Debbie Millman • Brand Thinking and Other Noble Pursuits
People have character . . . so do brands.
Idris Mootee • 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
