Saved by sari and
WePresent | the Personal Brand Paradox
Along with the collection being heavily discounted, the brand also launched a “Bloopers” campaign to the tune of “we’re gonna own our oops!” It's smart. Fun too. A real pat-on-the-back moment. A friend of mine—not a brand person, but a big Set Active fan—shared the campaign with me. Our conversation brought to mind an idea I’ve been playing around
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To be the only clean one in a dirty business. And isn’t that what so many of us want as we try to win the game of personal branding—or at least not to get slain by it? We carefully cultivate online personas—doubles of our “real” selves—that have just the right balance of sincerity and world-weariness.