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WePresent | the Personal Brand Paradox
It really is quite astonishing how we can construct who we are with the brands that we buy. It’s become shorthand for who you are, what you’re like, and what you value. This is becoming more and more important as people’s attention spans become shorter and as the world becomes more cluttered. Certainly the Internet and electronic media now have a h
... See moreDebbie Millman • Brand Thinking and Other Noble Pursuits
“Branding is a process of meaning manufacture that begins with the biggest, boldest gestures of the corporation and works its way down to the tiniest gestures.
Debbie Millman • Brand Thinking and Other Noble Pursuits
Because brands are only as old as the people who direct them. That’s why you’re now seeing a deterioration of people following brands, as opposed to designers and stylists.
So it’s going to be about celebrity?
It’s going to be about visionaries.
So it’s going to be about celebrity?
It’s going to be about visionaries.
Thom Bettridge • VIRGIL ABLOH: “Duchamp is my Lawyer”
That is: A person — often a founder, or someone similarly empowered — needs to have compelling ideas, establish a voice and perspective, and use it. Tools like brand books and style guides are important so agencies and partners know how to speak the same language. But the actual opinions and values can’t be algorithmically generated or offloaded to... See more
Dan Frommer • The Scott Sternberg guide to building emotional brands
if people now cultivate their own personalities in order to sell products and build a community, brands need to figure out what it is that they are doing. Originally created by companies to give selling a face and a human emotion, retailers are getting killed by their own customers. People are increasingly more likely to build their own brand — and... See more