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WePresent | the Personal Brand Paradox
That is: A person — often a founder, or someone similarly empowered — needs to have compelling ideas, establish a voice and perspective, and use it. Tools like brand books and style guides are important so agencies and partners know how to speak the same language. But the actual opinions and values can’t be algorithmically generated or offloaded to... See more
Dan Frommer • The Scott Sternberg guide to building emotional brands
- Misunderstanding. Many people confound personal branding with self-promotion, bragging, or manufactured pristine personas created by a self-centered generation. The term personal branding has become hijacked by those who associate it with mindless, endless online chatter and the grandiose desire to be visible, known, and popular. Equating personal
William Arruda • Digital You: Real Personal Branding in the Virtual Age
When the language of advertising and personal branding enjoins you to “be yourself,” what it really means is “be more yourself,” where “yourself” is a consistent and recognizable pattern of habits, desires, and drives that can be more easily advertised to and appropriated, like units of capital. In fact, I don’t know what a personal brand is other
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