added by sari and · updated 2y ago
WePresent | the Personal Brand Paradox
- Misunderstanding. Many people confound personal branding with self-promotion, bragging, or manufactured pristine personas created by a self-centered generation. The term personal branding has become hijacked by those who associate it with mindless, endless online chatter and the grandiose desire to be visible, known, and popular. Equating personal
from Digital You: Real Personal Branding in the Virtual Age by William Arruda
Brian Sholis and added