We’ve traded the self for data about the self, turning ancient practices - ayahuasca, mindfulness, matcha - into quantifiable wellness products. Never have we spent so much money trying to connect with ourselves whilst feeling more disconnected than ever.

It argues that in a digital world saturated with curated personalities, forced algorithms, and unrealistic expectations, so many of us are losing touch with who we truly are. Rather than listening to our inner voice, our identity get’s shaped by what performs the best.