vol.33: 15 Mindful Product Principles from Allen Zhang, Father of WeChat

Here’s what stood out:An obsession with efficiencyAlignment between product strategy and acquisition strategyA singular focus to build a magical, sticky product through rapid iteration and endless optimization

We have to stay really close to our users. We call it participatory design. We talk to hundreds of users on WeChat constantly. We have daily conversations. Not only about product, but also to understand what they think and what they like in pop culture. We need to be immersed into the American teen culture. We always share our wireframes with these... See more

I’ve talked a bunch about how I think that we should design our computing platforms around people rather than apps and I guess that’s sort of what I’m talking about. On phones today, the foundational element is an app, right? That’s the organizing principle for kind of your phone and how you navigate it. But I would hope that in the future, the org... See more