Musical.ly's Alex Zhu on Igniting Viral Growth and Building a User Community | #ProductSF
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Musical.ly's Alex Zhu on Igniting Viral Growth and Building a User Community | #ProductSF
Below, co-founders Dylan Diamond and Max Baron share their biggest lessons on building a viral social consumer app, including:
- Embracing single-player mode as a wedge for social products
- Building a product that users feel was built just for them
- Why it’s OK to be unscalable—you can make it scale later
- Building a familiar product is much easier if you’r
Lenny Rachitsky • Lessons on building a viral consumer app: The story of Saturn
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Launching a new platform, Zhu said, was like starting a new country: Getting users to move from an established network that had an ossified economy and social classes to a new network requires the possibility of success—the lure of the American Dream. Furthermore, the new social network had to create upward mobility for all users, to “make sure the... See more
Harvard Business Review • Building the Middle Class of the Creator Economy
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Attention Factory: The Story of TikTok and China's ByteDance
Matthew Brennan, Valentina Segovia,
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In all of these cases, the primary challenge with building a large consumer company is not “how will you make money,” but “how do you get to be a long-standing durable network and define a new set of behaviors or verbs?” Once you can do that, it’s very likely you will be able to monetize at significant scale.
Josh Elman • “How will they make money?” is the wrong question
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A decade ago, I was only a couple of years into my venture career. I believed that growth and progress were synonymous – in an industry where scale was the ultimate target, platforms that achieved it were glorified. A decade later, I have learned that success is more nuanced, and we have to take accountability for the outcomes we encourage. New dom... See more
Mario Gabriele • Modern Meditations: Rebecca Kaden (Union Square Ventures)
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I'm posting here three products that are doing very well. One is Google Earth - I often use it to learn geography. This product is great but not profitable. Scratch -- programming for children. I don’t know whether it makes money or not, but it’s also really great. Roblox, a kind of UGC sandbox game, which is very different from games that we usual
... See moreZhang Yiming • Zhang Yiming’s Last Speech: Part II
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What today’s social apps can learn from Web 2.0, the social network revolution from 15 years ago at andrewchen
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