Well-rounded doesn’t cut. | Derek Sivers

In exploring new horizons, you may very well lose some fans. New fans may also appear. Whatever the case, the decision to limit your work to the familiar is a disservice to both yourself and your audience. The energy of wonder and discovery can get lost when treading the same ground over and over again.

Creating a unique, memorable, and “different” writing style is nothing more than a deliberate choice to sit somewhere unexpected on this Writing Spectrum. The more unexpected the style, in the context of your category, the more likely you are to stand out. On the other hand, the more expected the style, in the context of your category, the more lik

Knowing I was never trying to write the #1 ranking blog post for any given keyword or keyphrase, I threw my “duplicate content” fears out the window and went all-in on optimizing for reach. I wanted as many different platforms, with as many different types of audiences, sharing and consuming my content.

Your job as a writer—once you’ve found your strengths, your high-performing topic areas (validated by data), and where you prefer to sit on the Writing Spectrum—is to match different audiences, genres, and writing styles to create a new and DIFFERENT category.

focus on avoiding the downsides.