Words shape our ideas, how we see the world, and how we relate to one another. As design teacher and researcher Anne Galloway says:

“Language doesn’t just make things—it assembles, cobbles together, entire worlds and all the relations within.”

Language makes it possible for us to navigate places and relationships; to express needs and requirements;... See more

Metaphors are (metaphorically) woven into the fabric of our language and thought, shaping how we grasp and articulate abstract concepts. We should therefore feel free to prudently explore alternative metaphors and judge whether they perform better. A collective effort to notice and change the metaphors we use has enormous potential to reduce... See more