Welcome To Traction Design
The first thing to do when thinking about starting a project, before you invest in systems design, infrastructure or fancy tools, is to practice getting some customers. And the second thing to do is to find out what it’s like to delight or disappoint those customers.
Customer traction is just about the only thing all successful organizations have in... See more
Customer traction is just about the only thing all successful organizations have in... See more
Choose your customers
founders build something people want by following a sound product development strategy. They spend their time building new features based on what early users say they want. Then, when they think they are ready, they launch, take stabs at getting more users, only to become frustrated when customers don’t flock to them.
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
Audience: the number of people you’re able to connect with who have the problem your product solves. Motivation: the level of motivation your audience has to get over the inherent switching costs involved in giving your product a try. Value: your ability to deliver on this promised value as quickly and consistently as possible. Stickiness: your
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