added by Sarah Drinkwater · updated 2y ago
Welcome to the Internet: Millennial & Gen Z Ennui
- Related to mental health, young people are exhausted by the internet’s constant connectivity and comparison. Whereas Millennials grew up performing online—curated Insta grids, LinkedIn job announcements (“Some exciting personal news!”), the rise of the personal brand—Gen Zs eschew performance for authenticity. It’s the shift from Kylie Jenner (aspi... See more
from 10 Characteristics That Define Gen Z (Part I) by Rex Woodbury
Keely Adler added
- “Our study shows that Gen Z is using the metaverse to cultivate connections and explore who they really are,” said Julie Arbit, Global SVP, Insights at VICE Media Group. “It allows them to dream and co-create a more idealized version of the world.
from Razorfish Study Finds 52% of Gen Z Gamers Feel More Like Themselves in the Metaverse than in Real Life by Business Wire
Keely Adler added
- Much like Tik Tok, it captured the attention of the next wave of consumers. Gen-Z doesn't have much buying power today, they push the boundaries of how humans interact with computers, and their data requires more careful handling… but Gen-Z is maturing fast, how they communicate and spend their time could make the next trillion dollar company.
from #2 - Discord and the Creator Economy by Derek Yang
sari added