Welcome to the Hannah Montana Generation of Pop Music

Girlhood is big business. The ones who are best at it literally treat it as an occupation, modeling or taking suitably candid-looking pictures of themselves, recommending clothes and jewelry and books, going viral on TikTok. They’re performing a way of being that looks joyful, effortless, and adorable. It’s a performance that by definition has a sh... See more

Rogers was one of the first pop stars to achieve fame by unintentionally captivating the Internet, and, strangely, she was also one of the last. These days, virality is not so much a lightning strike as a marketing scheme, reverse engineered by executives and masquerading as serendipity. A. & R. representatives often scout new talent by dissect... See more