Welcome to the Era of Unapologetic Bad Taste

Taste has historically been reserved for conversation about things like fashion and art. Now, we look for it in our social media feeds, the technology we use, the company we keep, and the people we hire.

In this frivolous new world, everything must be pleasing and inoffensive. Everything and everybody gets marketed like an exciting new product—even old, creepy politicians, or ancient film actors, or 80-year-old rock stars.

They all get repackaged and rebranded—thank the digital gods for those apps that make old stuff look new! Everything is now easy

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This algorithmic repetition isn’t just a fashion trend; it’s the prevailing spirit across multiple cultural domains. What Mull observes about clothes, the critic Ted Gioia has been analyzing in music, where the Spotify era delivers what’s already tested and popular while the opportunities for new artists diminish. Instead of entering a process of d... See more

Which is to say: the Internet and increasing access to entertainment means we hit the “too much stuff” problem by another name. And that name? The mid. The average. The uninteresting. The fine. That’s why “end of animated movie music” and “chicken alfredo boomerang music” and “retail store radio music” and “Reels music” have become shorthands for v... See more

Kids are not failing by wanting to be cottagecore or meatcore or this new preppy. It’s the culture available to them that is failing, by no longer being able to connect any of these categories with lived experience or social meaning. Kids, in all their blowzy creativity — the same creativity that invented movements from Romanticism to hippiedom to

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