Life Actually, a No Bullshit Study is the latest Gen Z research released by Day One agency and USC Center for Public Relations. From their survey of 1,022 18- to 25-year-olds, they discovered that most young people fell into three categories. Neo Traditionalists (29%) value homeownership, long-term relationships, full-time employment, and making... See more

STEM fields, long considered "safe" careers, are being transformed overnight through either getting their funding gutted or from rolling layoffs in tech. And to be fair, this sort of happens every few decades right? The Internet, the Industrial Revolution, the Agricultural Revolution - the AI Revolution is another fundamental rewiring of how value... See more

Informed by economic volatility, the pandemic, and rounds of recent layoffs in the tech world—the class of 2024 is prioritizing consistency. Job stability is the top consideration for these Gen Zers when applying for work, among 76% of Handshake respondents.