"The Vision Pro demo video is a Covid time capsule: a parade of solitary, indoor individuals. The brief family scenes are cringe-worthy. My sons get pissed off when I keep my airpods in at a football match, but we’re going to wear headsets at our kids’ birthday parties?" (Scott Galloway, Isn’t That Spatial?)

Once we enter the always-on reality of AR glasses, filtering will become more important. Users will want to decide which companies’ offers appear automatically, which they never want to hear from, and which should manifest conditionally. We will need a sort of AdBlock for our eyes.