While the obstruction of taste and the tactic of corrupt personalization may feel like individual problems—users must work harder to identify what they truly like—it also quickly scales up into massive social issues. When millions of consumers are subtly misled and thus ultimately fed what they consume, certain kinds of culture are choked off from

That bracketing includes forms of culture as well as identities. It might also be accurate to describe Filterworld as dictatorial or feudal: we all reside online within spaces we have no power over, following capricious rules that we don’t approve.