maybe you’re running a creative team. In a pre-AI world, in order to create consistency, you needed to reduce your work down to principles and systems so that writers and designers could consistently capture your brand's voice and style.

In a post-AI world, you don't necessarily need to reduce your work in such a way. Instead, you can find examples

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That for me is the poetics of encryption. Artists are already using generative AI as a tool to reimagine our relation to the perennial big ideas. Like: What is identity? What is spirituality? What is cultural heritage? How can the human resist the fast-moving disruption to our lives and to our long-standing imaginaries? These are the questions that... See more