Website Optimization: An Hour a Day
get Google Analytics, slap it on a micro site, and improve organic search to show how you can improve the number of Visitors from search.
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Analítica Web 2.0: El arte de analizar resultados y la ciencia de centrarse en el cliente (Gestión 2000) (Spanish Edition)
amazon.com
consider three criteria in prioritizing which pages to test and in which order. They are as follows: Potential How much improvement can be made on the pages? Importance How valuable is the traffic to the pages? Ease How complicated will the test be to implement on the page or template?
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems.