Website Optimization: An Hour a Day

First, they can tell you if your visitors are clicking on what you want them to ideally click on, for example your important calls-to-action.

Increasing sales conversion rates offers a greater ROI than what you can get from optimizing your traffic; either from paid or earned media.

not just use these usability feedback tools on your live websites; it’s particularly important to also make use of these tools before you launch new websites, launch a redesign, or offer a new feature or functionality.

other tools that you can also use to analyze this use case completion rate from your website visitors, for example Usabilla.com (www.usabilla.com) and UserZoom.com (www.userzoom.com

Now you can target visitors based on a multitude of offline activities and provide a more contextual experience for the visitor, often resulting in much higher engagement and conversion rates. The Adobe Test&Target tool

The pioneering tool to offer this visitor recording ability is called ClickTale (www.ClickTale.com), but there is now a cheaper, simpler tool called Userfly (www.Userfly.com),

check what your emails look like in email preview panes,

CrossBrowserTesting.com tool ((www.crossbrowsertesting.com)) checks how your website looks in any combination of browser and resolution

in online business, one of the best ways for you to understand your website visitors’ needs is to create personas for the major types of them.