Website Optimization: An Hour a Day

Another good benefit of using click heat maps is to analyze how visitors use your main navigation links—for example, your header and left-hand navigation menus or your related links sections. This way you can understand which links are the most popular and which ones don’t seem to resonate with your visitors. Based on the results of this, you can o

for. One great quick way to check if your key pages are following this best practice is to use Google’s free Browser Size tool (http://browsersize.googlelabs.com

Adobe Test&Target offers a great targeting add-on called Test&Target 1:1. This upgrade builds in-depth learnings from visitors’ behavioral patterns to predict and automatically show individual visitors more relevant content resulting in higher conversion rates.

www.GetSatisfaction.com) and in particular is great for any website that offers a product or service. Not only does it offer good functionality for collecting feedback about what you are selling and identifying problems on your website, it also allows for visitors to rank and rate other visitors’ feedback.

convey your most important wording and imagery at the top-left of your website. Headlines and sub-headlines are particularly important to make good use of in this location,

expanding website design can often have negative consequences on key aspects of your website, such as module and text layout, which often unintentionally damages your website conversion rates

One great way of increasing the likelihood of a visitor returning to their cart and finishing purchasing is to create a segment of visitors who abandoned their shopping cart. When one of these visitors comes back to your website, you would target and show them a message that reminds them they still have items in their cart to try and influence them

obtain usability feedback from experts rather than your website visitors. This tool is called Concept Feedback (www.ConceptFeedback.com) and helps balance out some of the visitors’ feedback

in online business, one of the best ways for you to understand your website visitors’ needs is to create personas for the major types of them.