Website Optimization: An Hour a Day

expanding website design can often have negative consequences on key aspects of your website, such as module and text layout, which often unintentionally damages your website conversion rates

check what your emails look like in email preview panes,

for. One great quick way to check if your key pages are following this best practice is to use Google’s free Browser Size tool (http://browsersize.googlelabs.com

may take a while to prototype and create, I suggest you develop one of these advanced types of menu and test it

you should always base your tests on previous “learnings” whenever possible or test an additional element relating to the initial test. This is known as test iteration and is vital for a long-term successful optimization strategy.

on your paid search landing pages you should test repeating and using some of the wording from the ad in the headline on your pages.

other tools that you can also use to analyze this use case completion rate from your website visitors, for example Usabilla.com (www.usabilla.com) and UserZoom.com (www.userzoom.com

Rather than simply moving on and testing something different, you should do further iterations on your test by learning from the results (even if the test didn’t work well, you should be able to draw conclusions to learn from).

search for your top keywords shown in your report and check if any of them yield zero, few, or poor search results.