make your text more centric around your visitors and their needs and not around you and the owners of the website.

for. One great quick way to check if your key pages are following this best practice is to use Google’s free Browser Size tool (http://browsersize.googlelabs.com

test to move around key elements of your pages and is often known as performing a real estate test

segment visitors who have purchased from you before and show them targeted content that will encourage them to buy again. This is because it’s often easier to generate orders from existing customers than from new visitors.

Ideally you should try and use a more advanced survey tool though. There are several you can choose from including Adobe Survey (http://www.omniture.com/en/products/analytics/survey), Opinion Lab (www.OpinionLab.com) or Foresee Results (www.Foreseeresults.com).

when testing many page elements at once, ideally you should try to limit your test to seven elements with just two variations of each

Test using yellow text background highlights to help draw the eye

Ideally there should not be just one single test winner to push live on your website—there should be a winner to push live for every key visitor segment, and doing this will result in much higher conversion rates.

A simple initial approach to check for what is influencing conversions on any of your web pages is to set up an MVT for your key page elements and create just one alternative version for each element (either a variation, or turning it off). This is known a conversion influence MVT and enables you to see which page elements are worth focusing on and