Website Optimization: An Hour a Day

Unbounce allows you to create and test new web pages, rather than test your existing pages like most other testing tools do.

Website optimization initiatives are often much cheaper to execute than running expensive SEO campaigns. In fact, leading web analysts like Avinash Kaushik firmly believe that in order to start optimizing your website, you need just 10 percent of your SEO budget.

One good initial approach to your testing plan is to run a basic A/B test between one of your influential conversion pages and an entirely new design and style of it.

Remember that your web analytics data, while consisting of very large numbers of page views and visits, are actually all caused by individuals like you and me, so it’s important to think of your numbers as actual people.

Click heat map analysis will ultimately help you understand what needs testing and improving on your pages.

Rather than simply moving on and testing something different, you should do further iterations on your test by learning from the results (even if the test didn’t work well, you should be able to draw conclusions to learn from).

The optimal number of page elements to use for a conversion influence MVT is seven, which is known as a 7 × 2 multivariate test design

These more advanced surveying tools also have great options for launching the surveys to ask for feedback. Instead of immediately showing the questions to a visitor upon arriving at a website and risk not getting good responses, they instead ask visitors if they would like to participate in a survey after they have spent more time on the website. T

www.GetSatisfaction.com) and in particular is great for any website that offers a product or service. Not only does it offer good functionality for collecting feedback about what you are selling and identifying problems on your website, it also allows for visitors to rank and rate other visitors’ feedback.