Though platform-funded UCI and crypto UCI may appear ideologically opposed, they are not mutually exclusive. Web2 and Web3 solutions can and will live in tandem: crypto UCI can be a great funding mechanism for creators with community recognition, but for a brand new creator, the distribution potential of Web2 aggregators is currently unparalleled.

In contrast, Web3 data, for the most part, is platform-agnostic. Most actions taken on Web3-native tools result in some token or recognition appearing in your digital wallet — a secure folder that’s permanently yours and interoperable with other sites and platforms.