Web3—Community first

Web3 platforms also have the potential to unlock a novel and especially powerful form of network effect through community engagement and social cohesion. 

Web3 is about the distribution of power and resources, not their accumulation. What drives the success of Web3 is the community because communication between its members is key for organizing themselves towards achieving a common purpose.

Core to the tenets of web3 are the notion of self-sovereignty through cryptography, the ability to organize into global communities that resonate with our tailored values and interests, and the redistribution of network value back to users through incentivized participation.

Web3 turns everyone into an investor - not just in terms of their ability to invest dollars or crypto, but in terms of time and community engagement. Those who invest time into Web3 and invest into joining and building communities in Web3 will survive and thrive in this new world - whether they are an individual or an institution.

As high quality content and effective brand strategy move down the long tail, “community” has become an important concept for every post-Web 2.0 player. Crypto token holders, influencer fanbases, DTC brand customers, creator audiences, and new social networks are all often referred to as communities, and each has a stake in developing community for... See more

In Web3 era communities play a major role in the success of a project, so founders should prepare strategies that bring communities together with a solid purpose. Founders should think of ways to build organizations that are community-owned

Web3 has introduced a new type of organization:  Tokenized Communities.

Community building has been a core part of internet functionality since the very first sites. For most of us, our first use of the internet was jumping into a community. The difference now is that Web3 allows all communities to launch, manage and grow native online economies together that enrich the lives of a broader stakeholder group than ever be... See more