Web3—Building habit-forming communities

 How do you “go to market” and convince potential customers to spend their money, time, and attention on your product or service? The response by most organizations in web2 — the Internet era defined by large centralized products/services like Amazon, eBay, Facebook, and Twitter, in which the vast majority of value accrues to

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New users are interacting with web3 applications for the first time not because they were allured by the idea of unstoppable money, but by beautiful pieces of art, music, NBA clips, games that earn them money, community ownership, and a general sense of belonging. It feels like we're entering the next evolutionary phase of online communities, where... See more

The key to habit formation is convincing customers of the ongoing rewards they will receive from returning to your product or service. In Hooked, customer behavior researcher Nir Eyal explains how the most engaging products do this, which is through a process he describes in his Hook Model (depicted below), or what’s referred to in growth hacking a

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Beyond that, the community knowledge is also emerging, as the broader web3 community increasingly begins to document what works, even if, like magic, so much of this world can seem impenetrable to those not yet in it (and we need to work harder on magical user experiences).