So far, chatter around blockchain in fashion has largely centered around legacy brands using ledgers of provenance to nip high-street cooptation and Canal Street counterfeits in the bud. Karl and Angelo are more interested in establishing provenance for the sake of profit redistribution, especially for creators who have accrued cultural capital wit... See more

There are also some more fundamental reasons this is happening now—lest we give sole credit to Gen Z for pushing brands in a particular direction.

Right now the most valuable currency in the aspiration economy is newness, novelty and youth. Marketing and advertising, especially across fashion, is all about selling a lifestyle and image for your current self. Future chronological chapters of your life are deemed irrelevant. But these partnerships challenge that assumption. They sell the idea t... See more

For every streetwear door that closes, fifty Shopify windows pop up. For every brand that stumbles, five more step forward, stronger and faster, having learned from the old school’s mistakes. Streetwear dies every night, but it is subsequently reborn and renewed by the morning. Ten years ago and ten years from now, we mark endings with new beginnin... See more