One major benefit of subcultures is that they open up necessary space when the mainstream becomes too crowded. Now, thanks to the internet, everything is supposedly a subculture—the mainstream has supposedly broken into a thousand fragments. One would assume this creates more room for everyone to spread out, literally and figuratively, but even

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Younger’s sentiment is echoed across TikTok comment sections, where anti-vax Ozempic users defend their self-medication by emphasising its ‘natural’ origins – often in direct opposition to ‘manufactured’ vaccines. It is online, where anti-vax and wellness discourse is rife, that the increasing ideological weaponisation of alternative medicine is at... See more

And so a void is created, and into the void rush monsters: fake versions of the roots we are looking for. Identity politics, newly rigid racial labels, extreme forms of nationalism, endlessly multiplying genders, and ‘identities’ constructed online with no reference to reality. The mono-ethnic identitarianism of the far right or the ‘diversity’

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