The ingredients of ‘good’ curation

I think great curation comes down to five key elements that span the processes of searching, selection and contextualizing:

1. Preservation: Caring for, reviving or resurfacing things that might otherwise be lost or forgotten in archives or streams.


2. Connection: Inspiring moments of surprise –, “I didn’t think of

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As content multiplies, the challenge isn’t access; it’s orientation. We don’t need more input; we need better filters. That’s where the curator comes in: not just as a tastemaker, but as a trusted lens in a world of endless noise.

If creators were once the internet’s golden children , producing original content to feed our insatiable scroll, this next phase belongs to someone else: the curator. Not necessarily the loudest voice or the most prolific, but the most discerning.

Curators are the new digital tastemakers, and their currency isn’t volume - it’s taste. Instead of... See more