Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Referring Sites represents other websites that link to you, including blogs, industry association sites, forums, competitors, your mom’s site that proudly links to you, and so on.

Also ask what is required to import your keyword bidding and search spend data.

Direct Traffic represents all those people who show up at your website after typing in the URL of your website or using a bookmark.

The audit will keep your precision high as you collect the most complete data set possible. A number of free and paid solutions, like WASP and ObservePoint, will get your will get your instrumentation up to snuff.

The focus of our analysis is to understand how much additional revenue we added from changing one variable in our ad spend budget (in our case an additional $10,000 on display).

Compare it, for example, to the Visitors or People reported by panel-based systems, which use monitoring software to measure people.

You can measure campaign success by measuring Visits to Signups but hand out a bonus for campaigns that deliver visitors with a high Loyalty number.

Focus on doing SEO to get more free traffic. Mine your existing customer data to find new ideas for products or customer sources. Though you are an analyst, spend three weeks doing marketing.

measuring customer behavior—highlight

In Google Analytics, you can use a Firefox plug-in called Enhanced Google Analytics, created by Juice Analytics (available at http://zqi.me/juicega). In the keywords report, you click the “Who sent me unusual traffic?” button to get two additional reports: keywords with 50 percent higher traffic over the past seven days and keywords with 50 percent