You know a lot of the knowns in web analytics. Take action on that data, and also try to identify the known unknowns (do audits using tools like Maxamine, ObservePoint, or WASP), and try to fix them.

Write an essay. Make a quick video with a customer. Use a motion chart (http://zqi.me/mcharts). Be unböring.

Here’s a concrete example, data from my blog Occam’s Razor (www.kaushik.net/avinash): 86,861: Number of total Visits in the month 40,662: Number of Visits from search 26,137: Number of distinct keywords and key phrases Forty thousand visits resulted from 26,000 key phrases! That is quite astonishing because unlike, say, Amazon.com, I don’t sell tho

With one report, a micro-ecosystem report, you have provided everyone a central place to get all their data. And it’s metrics customized to each stakeholder.

We’re talking months of data, segmented for online and offline (then compare) and for various micro-segments of your online population. Super awesome.

Feed Subscribers is a fantastic Outcome metric because you are measuring the behavior of your most committed valuable audience—the ones who pull your content from you rather than you figuring out how to find them and push it to them!

Direct Traffic is also traffic that is familiar with you, so it typically represents returning Visitors and most likely your existing customers.

you have only 80 percent confidence in your data, you can send a small email blast and test the waters to see what will happen. You can send three different offers to different geographies to validate a hypothesis. You can try five versions of the home page and see which works because you are not designing a catalog or newspaper ad that must be pri

satisfaction/loyalty.