Remember, there is nothing particularly magnificent about how Omniture collects data. Google Analytics does not have patent-pending exclusive CIA techniques in its tags. Webtrends has no secret sauce. Just use tags. Have ’em on all the pages. Use first-party cookies.

Visitor Loyalty and Recency are fantastic Outcomes to study because they help you measure where the value of your website resides.

The beauty of focusing on this metric is that you improve revenue not by spending more money on advertising or marketing but by fixing a few small elements on your site.

the number of people who leave your website immediately after seeing the results provided by your internal site search engine.

website behavior,

Measuring Recency works even if you are a jobs website, Craigslist, or any site whose business model relies on frequent visits by their audience.

Do New Visitors to your site search more than Returning Visitors? For example, for my real estate website, Visitors from which city search more, and for what?

That is, when decisions were made about marketing, acquisition, people, systems, or products, each person answered one simple question: “How does this improve our Gross Margin per Visitor?”

It is impossible to derive the kind of visitor Engagement (positive/negative) using web analytics alone, and, therefore... When we discuss customer Engagement in the context of web analytics, we are in fact discussing the degree of Engagement.