Weapons of Math Destruction Quotes by Cathy O'Neil
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Weapons of Math Destruction Quotes by Cathy O'Neil
The human victims of WMDs, we’ll see time and again, are held to a far higher standard of evidence than the algorithms themselves.
However, when you create a model from proxies, it is far simpler for people to game it. This is because proxies are easier to manipulate than the complicated reality they represent.
We are ranked, categorized, and scored in hundreds of models, on the basis of our revealed preferences and patterns. This establishes a powerful basis for legitimate ad campaigns, but it also fuels their predatory cousins: ads that pinpoint people in great need and sell them false or overpriced promises.