We went public, and we have more than 50 percent American investors as shareholders. Before going public, I said to them, “Are you looking for a company that grows very fast, that makes profits that are too high, in our view, quick profits? Do not invest in our company. Do you want a company that grows in a gracious way? That allows suppliers to grow alongside it, so that your artisans can grow as well as the company’s staff?”

om.co • Brunello Cucinelli

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Our “small giants” approach optimized for mojo over growth. We wanted a small, talent-dense team with a focus on craft, autonomy, and quality of life for all team members. We banished the term “founder” in favor of “partner” and tried to be transparent with all business matters across the team.

We took some capital from investors in order to invest ... See more

Muse Retrospective

I was talking to a friend about why we decided to invite only paying believers to the Sublime private beta. My answer is that charging early for a product creates high expectations, and in aspiring to meet those expectations, we are held accountable to deliver a product you love and trust. My answer is that growing Sublime the right way is more imp... See more

sari azout • Taste, Conviction, Elon Musk

Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

Yvon Chouinard • 1 highlight

amazon.com

Cover of Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

What Kind of Company Do You Want to Build?

Nathan Baschez every.to