We Threw Out Our Bold Vision — and Only Then Did Growth Begin
Embracing a business model that prioritizes long-term customer value over short-term revenue is not easy.
recently noted • You Are Your Business Model -
We had become highly profitable, we had a million or so in the bank and we were growing. But we had done so not through any deliberate focus on the landscape but instead by just grabbing opportunities and cost cutting where we could. The team were already exhausted.
medium.com • On Being Lost
I started this company in one of the recessions and had seen suppliers and customers go to the wall in droves. To me, getting more customers and more orders meant safety and security.
To the people who worked for me, growth meant change.
To the people who worked for me, growth meant change.