We the Fans: How Our Powers Can Change the World - Pop Culture Collaborative
Shawn Taylorpopcollab.org
Saved by Jessica Ryan
We the Fans: How Our Powers Can Change the World - Pop Culture Collaborative
Saved by Jessica Ryan
As consumers, we have the ultimate power and responsibility in this situation. When we change our consumption habits, businesses will change. When we no longer respond to the false needs and collapsed beliefs conjured by marketing, marketers will change. We are not helpless victims of the system. We are the system.
Given the sheer amount of media available to any person with an internet connection, we have no shortage of “witnesses” to atrocity. Forcing people to behold injustice is not enough. Nor is the goal to simply generate a reaction—any reaction—to injustice; such noise can easily become a passing clamor. The goal is to pull people into an active forma
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