We studied 50+ startups on TikTok and here’s what we found

When she was laid off from her role at a fintech startup in the pandemic panic of early 2020, Paris doubled down on driving traffic to her DePop store to make money. She saw TikTok as an untapped fount of opportunity, and made creating videos for it her full-time job. She posted dozens of times a day, drawing viewers in with her stream-of-conscious... See more

Right now, in the West, people are organically making countless hours of video content, but there isn’t a way for video viewers to learn more and to take action—to discover that the experience they’re watching is in their price range, in their neighborhood, and available to book right now if they wanted. We predict TikTok will be the first existing... See more

Choosing a Style

Once you know what topic you’re going to cover, you need to find a style that’s working that fits you.

Don’t just do whatever you want here, and don’t just copy over what style has worked on YouTube or Instagram. TikTok has a vibe you want to tap into, and if you don’t do that you’ll have a hard time getting picked up by the algori... See more