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We studied 50+ startups on TikTok and here’s what we found
Fundraising is an integral part of the success story of billion-dollar startups, and it is true that a large portion of the ones I studied had an easy time raising money, round after round, from brand-name investors. Yet startups that didn’t enjoy this level of attention from top VCs were also able to achieve billion-dollar outcomes.
Ali Tamaseb • Super Founders: What Data Reveals About Billion-Dollar Startups
TikTok and other social platforms are acting as potent top-of-funnel discovery channels for emerging music creators. ConvertKit’s acquisition of Fanbridge could help these newly discovered music creators re-engage fans. And recent developments around NFTs powered by platforms like Audius and Ditto Music could offer substantial and reliable monetiza... See more
Yash Bagal • A New Funnel for Music
7 unique distribution advantages: 1. Starting with a pre-existing audience
2. Developing a unique viral loop
3. Being first on an emerging platform
4. Having a remarkable story
5. Starting with pre-existing strategic relationships
6. Closing early strategic partnerships
7. Bringing extraordinary hustle
Lenny Rachitsky • Finding your distribution advantage
-Empower more diverse creators to participate in the creator economy. Our hypothesis is that funding the long-tail of creators can create more long-term business impact than funding top creators who can already monetize in myriad ways and are highly sought after by many platforms.
Li Jin • The Case for Universal Creative Income
There have been hundreds of investigative reports, technical analysis, research whitepapers, statistical studies, PhD dissertations, and more about how TikTok’s secretive recommendation algorithm works. TikTok’s recommendation system is without a doubt incredibly complex and impressive, but so too are the recommenders that Facebook, Instagram, and ... See more