We're Already in Creative Groups, They're Just Not Yet Self-Aware

The internet's infinite private worlds at times feel more like the clan-based societies that predated individualism. But where past worlds were bound by blood, today’s are bound by interests, desires, identities, and what the algorithms governing these spaces — helmed by capitalistic KPIs —nudge us to do.

Post-individuals have a desire to belong, to be seen and recognised beyond economic compensation or status. As an answer to the individualism of the creator economy, metalabels are a new paradigm where groups of people team up under a shared purpose to create public releases that manifest their point of view.

What they don’t see, and what we continue to experience, is that while collaborating can be hard, it’s also a more rewarding, fruitful, and uplifting experience than doing things on our own. Yes, it’s true that groups of people collaborating will run into some well-known problems, but it’s also true that we see ways to make that experience better,

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