There’s an irony here: Algorithms were once believed to untether us from the masses and offer paths for personalization. But “For You” is not about pushing the limits of our artistic palates, but a device to serve us what the platform wants us to be satisfied with, herding us into perfectly predictable siloes that can be targeted with more “precise... See more

Rogers was one of the first pop stars to achieve fame by unintentionally captivating the Internet, and, strangely, she was also one of the last. These days, virality is not so much a lightning strike as a marketing scheme, reverse engineered by executives and masquerading as serendipity. A. & R. representatives often scout new talent by dissect... See more