We Don’t Need Perfect Solutions: About the ‘Key Motivators’ Framework
updated 5mo ago
We Don’t Need Perfect Solutions: About the ‘Key Motivators’ Framework
- very few customers get on-boarded and primed to the point where they know three things: (1) why they’re there, (2) what they can accomplish, (3) and what to do next (note: users don’t need to know how to use your product at the beginning, they just need to know what to do next!). Once a new user knows these three things, they have reached “The Zone... See more
from Crafting The First Mile Of Product by Scott Belsky
sari added
- What do they not understand, and what are they skeptical of?How does the customer wish it worked differently than you described?Your desired outcome is to have a limited, clear, and repeatable set of use cases where 1) your product is differentiated, 2) there is customer pull, 3) customers understand how the product as described by you will solve t... See more
from “Is There a Pony in There?” Five Steps to Diligence Your B2B Startup Idea by Greylock
Mo Shafieeha added
Nobody wants your product until they want what it enables them to do. To get this clarity about what someone wants to be able to do, you need to understand the struggle that caused them to shape that idea and motivation of an unmet goal. If you can uncover that, you have a good bet of solving the “right” problem.
from What is the “right” problem to solve?
sari and added