We Are All Weird

Social acceptance of weird behavior makes being weird more popular. This reinforcing effect causes tribes to rapidly splinter off from the now fading idea of mass. The weird person seems normal to her small group of fellow choicemakers, but no, that behavior is not big enough to be attractive to the mass marketer. As a result, the mass marketer kee

Amplified creation, marketing efficiency and the support of tribes, then, are pushing toward one outcome: we’re getting weirder. Mass is withering. The only things pushing against this trend are the factory mindset and the cultural bias toward compliance.

Cory Doctorow explains the popularity of file-shared music thusly: “Why did Napster captivate so many of us? Not because it could get us the top-40 tracks that we could hear just by snapping on the radio: it was because 80 percent of the music ever recorded wasn’t available for sale anywhere in the world, and in that 80 percent were all the songs t

circle is in fact what we really want. Mobile is as weird as media gets Mass media comprised three channels of TV. Odds were