Want to Build? Technical Excellence Won’t Be Enough.
Auren Hoffman: It used to be that “who you know” — not “what you know” — held the most value. But in the last 15 years, it has become much more important to build something than to know people.
future.a16z.com • 21 Experts on the Future of Expertise - Future
But the more and better access everyone has to tools, the clearer it becomes that the final bottleneck to great work is not knowledge or information. Heck it’s not even intelligence—it’s that elusive, intangible, sublime quality—call it taste, imagination, creativity, courage, judgment, intuition, agency.
Sari Azout • Becoming unLLMable
Designers are the next wave of founders. Because when AI commoditizes code, taste becomes the last true competitive edge. Taste makes a product feel right. Taste builds emotional trust. Taste creates brands people believe in. And the best creatives? They’re not just decorators. They’re systems thinkers. World-builders.Human-first creative strategis
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We are in an age of noise.
The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.
Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.