Take, for example, the ambition to “make your venture-backed startup profitable”: to develop, market, and distribute a product or service that’s never existed before, in a form that’s valuable and accessible enough for large numbers of people to want to pay you for it, in sufficient quantity that your revenue consistently exceeds your costs.
Changing the product domain made it easier to navigate. You can have two product development processes: Ask customers what problems they have and build for them. Or you don't ask customers anything and rely on internal product leaders' taste and judgment. Customer obsession and taste are parallel paths to product success. Some domains, like Lean St... See more
A difference in emphasis: raising the floor versus raising the ceiling
Matt Clifford has written about how building a world-changing technology company has never been easier than it is today. But for all of the technical, commercial, and industry-specific knowledge that founders can readily access, psychological knowledge still lags behind. (In fac... See more