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These successful companies in most cases weren’t true platforms, but aggregators, locking in demand and exerting central control.

It's hard to get around that, but the way you can do it is if you build in utility. And I think that is largely because advertising was a hell of a drug for these companies for so long. That is why all these big internet advertising platforms were slow to become marketplaces, because it would have a temporary negative financial impact. Th... See more

One risk was over the last five years, you saw technology players, tech forward, skinny labels as they call themselves, emerge to try to disrupt the major labels, whether that was a Distrokid at the low end or an Orchard or Grooves in the mid segment or Believe Digital. They were trying to say, hey, we can use technology to do like 80%, 70%, 50% of... See more

That is the key decision that Shopify, Substack, Teachable, Superpeer, MyVillage, Wonderschool, WeeCare, Squire, Dumpling, SmartHop, and every other BiaB platform will ultimately face.

Platforms today are double-edged swords for creators: creators rely on them to grow their audience, but also want to be able to reduce their dependence on them over time.

An aggregator like Facebook or Airbnb brings all the relevant goods, services, or information that a consumer might seek into one place, and it gathers all the consumers there, too. Netflix is a one-stop shop for film and television. YouTube is a one-stop shop for user-generated video. Uber is a one-stop shop for car rides. These aggregators amass ... See more