We want to make incredible books that are beautiful aesthetic objects. We want the writing to be impeccable, we want the production aesthetic to be too. But that’s just the publishing part. We’re also becoming an institute, and as an institute we’re encouraging people to think a little bit deeper about the world we’re creating.

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We are a collector, a museum, and a gallery. We create educational content. We’re also an auction house and an exchange rolled into one. I think if you had to recreate something for our generation, you have to rethink what that looks like and combine the pieces of what works in the world to create a new thing.