Saved by Lillian Sheng
🕖Waitlists
Scarcity and exclusivity help products catch on by making them seem more desirable.
Jonah Berger • Contagious: Why Things Catch On
manufacturers sometimes deliberately ramp up the excitement by restricting the initial supply to retailers.
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
- You can create the aura of exclusivity with an invite-only feature (as Mailbox did).