HTML and CSS, the languages I use to build web pages, are called “markup” languages. HTML and CSS code isn’t smart in any way: it simply tells the computer to show the user a text file in a specific way (i.e., “make this text bold” or “this section is a heading with a 24-point font size”).

form of “how-to” guides. You should test changing a few of your headlines to this type instead, and you should also test incorporating step numbers into the headline.