vol.33: 15 Mindful Product Principles from Allen Zhang, Father of WeChat
In the first 5 months of WeChat, the team didn’t promote it themselves. Instead, they waited to see if users would be attracted to WeChat and then promote it themselves.... See more
If users weren’t willing to do this, whatever marketing they did would be meaningless. Although it took more time, it meant that the product was healthy when it really started to g
Patricia Mou • vol.33: 15 Mindful Product Principles from Allen Zhang, Father of WeChat
WeChat limits ads in its social feed to just 2 per day. In contrast, westerners tend to see 10,000 ads/day.
Patricia Mou • vol.33: 15 Mindful Product Principles from Allen Zhang, Father of WeChat
A good product is:
- Innovative; it must have creativity
- Useful
- Beautiful
- Easy to use
- Unobtrusive, modest
- Honest
- Timeless ; it won’t become outdated
- Doesn’t skip over any small details
- Environmentally friendly and doesn’t waste resources
- Not overly designed, “less is more”
Patricia Mou • vol.33: 15 Mindful Product Principles from Allen Zhang, Father of WeChat
Dieter Rams’ 10 principles of good tool design