Saved by Adam Zeiner
Visualize Your Digital Strategy with a Content Ecosystem Map
Many business leaders don’t know how to select the ecosystems, or how to identify those opportunities with the highest value. Shaping the ecosystem strategy requires focused, design-led work in three areas:
Istvan Rab • A design-led approach to embracing an ecosystem strategy
Co-Create a Shared Experience Map
Teresa Torres • Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
digital ecosystem could support dynamically delivered content across channels.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
First, the name: "Action" refers to focusing on what people need to do, not what they need to know. "Mapping" refers to the visual way you can show how all the elements of the solution depend on each other.
Cathy Moore • Map It: The hands-on guide to strategic training design
The Content-Commerce-Community model shapes a new narrative wherein the same marketing campaign is able to guide the user through all the four purchase stages, making content marketing a much more accountable and measurable medium as opposed to just a creative one.