The simple features that lead to pop out are color, orientation, size, motion, and stereoscopic depth.

Big patterns have a much bigger detection field,

The brain is made up of fifty or so specialized regions, none of which on its own can be thought of as intelligent.

processes and stores information.

Pictorial depth cues can be reproduced in a photograph or a realistic painting.

Computer-based cognitive tools are developing with great speed in human society, far faster than the human brain can evolve.

we can recognize that we have seen something before far more easily than we can reconstruct a memory.

Adding emotive images can turn a disinterested audience into an attentive audience.

The broad framework around which narratives are built has three components: establishing a problem, elaborating a problem, and resolving a problem.