Visual Thinking: for Design (Morgan Kaufmann Series in Interactive Technologies)

These enable people to reason about consequences of action in ways that are very flexible.

coarseaction maps of visual space. There are maps with retinal coordinates, body coordinates, and external world coordinates.

coherent motion patterns.

Our perceptual machinery comes partly from evolution and partly from our visual experiences as we interact with the world;

words.” Try to express the following in pictures. If halibut is more than ten euros a kilo at Good Food, go to the fish market on 5th Street. It is unlikely that it could be done, even if you are capable of drawing a halibut. Good design is not about pictures versus words. The real issues are as follows. When are images most effective? When are wor

What many people refer to as “thought,” the kind of inner dialogue whereby people plan for the future and rehearse conversations with others, is mostly a form of internalized speech,

A black contrasting border is used to separate the yellow circle from its background because both have similar luminance.

things that most powerfully elicit the orienting response

It is also a common mistake for the slide to contain a set of section “bullets” listing the main points. Generally these belong in the speaker’s notes, not on the screen. They also have the effect of weakening narrative tension because the viewer will look ahead and reason about the conclusion bullet long before the speaker gets there.