It is also a common mistake for the slide to contain a set of section “bullets” listing the main points. Generally these belong in the speaker’s notes, not on the screen. They also have the effect of weakening narrative tension because the viewer will look ahead and reason about the conclusion bullet long before the speaker gets there.

The process of combining different features that will come to be identified as parts of the same contour or region is called binding.

Visual thinking consists of a series of acts of attention, driving eye movements and tuning our pattern-finding circuits.

words.” Try to express the following in pictures. If halibut is more than ten euros a kilo at Good Food, go to the fish market on 5th Street. It is unlikely that it could be done, even if you are capable of drawing a halibut. Good design is not about pictures versus words. The real issues are as follows. When are images most effective? When are

Computer programs

The principle of cognitive economy dictates that designers must develop visual skills that help them to assess designs at an early stage without involving other participants.♦

What we end up actually perceiving is the result of information about the world strongly biased according to what we are attempting to accomplish.

Indeed it is possible to think of intelligence in general as a collaboration of pattern-finding processors.♦

The basis of visual thinking is pattern perception, not learned symbols.