Visual Thinking: for Design (Morgan Kaufmann Series in Interactive Technologies)

have been calling the cognitive thread.

is difficult to get an overall understanding of the Edgy Media company structure from the verbal description, but with the diagram a number of structural relationships become immediately evident;

primary visual cortex can either be tuned for the square shapes, or the green things, but not both.

cognitive threads that are shaped moment-to-moment by the specific demands of the cognitive process of solving a problem. This process is internally driven.

The broad framework around which narratives are built has three components: establishing a problem, elaborating a problem, and resolving a problem.

coherent motion patterns.

The quickest and most practical method for drilling down is the mouse-over hover query.

hallmark of visual thinking is that it is often easier to redo some cognitive operation than to remember it.

Adding emotive images can turn a disinterested audience into an attentive audience.

Effective design should start with a visual task analysis, determine the set of visual queries to be supported by a design, and then use color, form, and space to efficiently serve those queries.