Visual Thinking: for Design (Morgan Kaufmann Series in Interactive Technologies)

The first two shots provide seemingly unrelated information and this leads the viewer to question the connection between these ideas. The third shot then provides the link and the resolution.♦

Our perceptual machinery comes partly from evolution and partly from our visual experiences as we interact with the world;

make the connection points between parts of objects as clear as possible.

and this allows for a hierarchical search strategy.

Conversely, the audience of a narrative presentation will, if they are attending, have cognitive threads that are much more similar to each other, although still far from identical because of the variety of their prior experiences.

The sum of the cognitive processing that occurs in problem solving is moving inexorably from being mostly in the head, as it was millennia ago before writing and paper, to being a collaborative process that occurs partly in the heads of individuals and partly in computer-based cognitive tools.

The quickest and most practical method for drilling down is the mouse-over hover query.

Often to see a pattern is to find a solution to a problem.

The basis of visual thinking is pattern perception, not learned symbols.