Take, for example, the ambition to “make your venture-backed startup profitable”: to develop, market, and distribute a product or service that’s never existed before, in a form that’s valuable and accessible enough for large numbers of people to want to pay you for it, in sufficient quantity that your revenue consistently exceeds your costs.

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It turns out they have a lot in common. They are all independent thinkers who do not let anything or anyone stand in the way of achieving their audacious goals. They have very strong mental maps of how things should be done, and at the same time a willingness to test those mental maps in the world of reality and change the ways they do things to

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Your business is a direct reflection of your inner world. If you are plagued by self-doubt, your content will lack conviction. If you are terrified of judgment, your voice will be generic. If you are outsourcing your self-worth to likes and subscriber counts, you will burn out chasing metrics that will never fill you up.

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