• If the distinction between real and virtual becomes blurry, how will future workers be competitive?• How does communication and collaboration within the “infinite office” take place?

It’s clear what they see as Zoom’s biggest shortcoming: serendipity. Both Branch and With use the word “serendipity” in their one-line homepage descriptions, while Huddle opts for “spontaneity” and Gather promises that you’ll “bump into your colleagues.”

The Nowhere Office addresses the problems which beset work - the endemic stagnant productivity and crisis of stress which predate the pandemic - and the new challenges of remote working, repurposing offices for more creative interaction, managing WFH teams and satisfying the demand for more purposeful work with greater work/life balance.