Virtual HQs race to win over a remote-work-fatigued market

Instead, competition in the office world shifted to aspects that were previously overlooked or unimportant: interior design, community, social vibe, digital experience layer, sustainability, network vs. single location, symbolic value, and activism.

And it takes less effort to treat someone as part of a team if you bump into them regularly. Zoom meetings and phone calls are better than nothing, but there’s something to be said for random serendipity. There are interactions that are a) valuable, b) not worth interrupting someone over, but c) worth talking about if an interruption happens at ran... See more

And what about cities? Will New York really be a ghost town? Is this the end? I don’t think so. I think that remote will make room for a new wave of young, hungry, social creatives who bring fresh energy to the city. As in nature, monocultures like San Francisco, which has mainly served to house people who work in tech, will struggle, while permacu... See more

Some will return to physically co-working with strangers, and some employers trapped in the past will force people to go to offices, but the illusion that the office was about work will be shattered forever, and companies that hold on to that legacy will be replaced by companies who embrace the antifragile nature of distributed organizations.