Virtual HQs race to win over a remote-work-fatigued market

When the office is a place, there is a physical connection to colleagues. When the office becomes a group chat punctuated by Zoom all-hands meetings, switching jobs is practically as easy as logging out of one Slack account and logging into another.

Some will return to physically co-working with strangers, and some employers trapped in the past will force people to go to offices, but the illusion that the office was about work will be shattered forever, and companies that hold on to that legacy will be replaced by companies who embrace the antifragile nature of distributed organizations.