My product went viral on social media but all I got were these shitty users Product launches work differently in the age of social media. Imagine that one day, you launch an app. Your new app is received well. A small trickle of users shows up, and they are loyal and loving. With their... See more

[ THE CASE FOR VIRALITY ] There’s been a lot of noise the last month on X about attention as a strategy and whether or not it works. As one of the frontrunners getting most talked about here, I think it’s about time for me to offer my thoughts. Fundamentally, I believe that it has never been... See more

BRAINDUMP ON VIRAL LOOPS #1 The golden age of Web 2.0 (~2005-2010) was a special time for viral products, which were systematically engineered to reach millions of people. Back then, people were building the first versions of things we take for granted: Social networks, user-generated platforms, collaborative workplace products,... See more