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Calm: The Sleeping Giant
"Calm's success is rooted in leveraging data to discover primary use cases, implementing an annual subscription model, and focusing on content at the core of their strategy."
- Headspace took an edutainment first approach to meditation with well-being as the overall larger vitamin while Calm honed in on the sleep pain point to create a GTM wedge
Business Breakdowns • Calm: The Sleeping Giant - [Business Breakdowns, EP. 08]
Calm is one of those companies that seems obvious in hindsight. When they got started in 2012, there were already 20m American who practice meditations and the Semel Institute of Neuroscience and Human Behavior at UCLA had a modestly popular meditation audio-files you could download on your MP3 Player/iPod. But when Alex Tew first came up with the
... See moreAli Abouelatta • 🧘🏻Calm
“There are more apps than ever before..the cost of installation or awareness that has saturated and escalated so much that you can make something superb and very few people know about it.”
Patrick O'Shaughnessy • Home | ColossusQuasar App
It’s difficult to create a subscription service to monetize a podcast because there are so many podcasts that deliver lots of great content for free