Saved by sari
Video Games x Healthcare
Akili Interactive, a company developing therapeutic video games,
Timothy Ferriss • Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
Key Question: “Will the intended audience like this game enough?”
Schell • The Art of Game Design: A book of lenses
How people experience the world is changing, with gamers saying that the most attractive element of an immersive game is the story, and with the majority of younger generations playing games, creating a compelling brand story is becoming an increasingly attractive point of differentiation.
Petah Marian • Myth making and wonder - the new brand experience
This is a field known as gamification,