Vibes Cartel

It has become clear that there is nothing in this world too far-fetched to become a vibe. The vibes are out of control. Anything can become a vibe. Even “zero vibes” could soon be a vibe trend, as long as you market it correctly

While seemingly open-ended and allowing for an infinite recombination of elements, the idea of “vibes” is reductive. It discourages the more difficult work of interpretation and the search for meaning that defines human experience. It diverts attention away from narrative and moral implications in favor of foregrounding the idea of affect as inexpl... See more

This video declares that the age of brands as stories has ended. There are no more ninety second spots that tell a tale, he argues, now there’s only vibe, something more like sentiment or affect – what's picked up in a crowded feed, two or three seconds between footage of catastrophic climate change and a monkey who’s learned to do makeup tutorials... See more

The vibes are off, but they’re off fundamentally because they focus only on feelings and emotional connections that have already existed. They don’t provide or imagine pathways to new futures; they allow only for an understanding of what feels good or bad based on experiences that have already happened, things that have already been seen.

In other w... See more